"The car of your dreams is yours in a few clicks. You see it, you choose it, you block it. Love without complications ".
Allusive and ironic, this is the concept of the video campaign we created for the launch of the new e-shop of the Jeep, Fiat, Abarth, Alfa Romeo and Lancia brands.
Art direction, Copywriting
The story, adapted in both female and male versions, shows the moments of tension that precede the first date after an online meeting.
We follow the protagonists as they get ready and, thanks to the voiceover, we listen to their thoughts full of expectations and trepidation: they will finally be alone with the right one.
The surprise awaiting for us at the end: the virtual space where the spark is struck is not a dating site, but the new e-shop. And the perfect match is actually a shiny new car.
Executive Creative Director
Account & Project Manager
Lead Art Director
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