Alpitour entrusts us with both the creation of the website turisanda.it and the communication and rebranding of Made by Turisanda, one of the most recognized and appreciated brands by discerning travelers.
MADE BY TURISANDA
Art direction, Copywriting, Motion Graphic, Video strategy.
Through the new repositioning strategy, Made follows the evolving scenarios and attitudes of consumers. For its audience, the concept of vacation takes on new meanings: the simple destination does not represent the idea of holiday anymore. It is the experiences one has that make a place special. So, by going beyond the boundary of the tour operator, Made changes form and essence, in order to “inspire leisure”.
Our task was to give words and images to the brand transformation with an omnichannel approach. We started with the study of a new payoff - "The real destination is doing what you love" - to communicate a goal-oriented offering in an evocative and seductive way. The focus? The unexpected journey, the one you have to discover and book, driven by passion or a sudden curiosity. On this basis, we created various contents:
Each video pill is dedicated to a travel theme: Adventure, Events, History, Sailing, Sensibility, Trails, Villas, Wedding. These inspirations also guide Made's social media strategy.
Designed to enhance each goal, the catalog takes you to the exploration of the eight main themes. The dynamic images play with photos that go beyond the edges, inviting the reader to dive into a new dimension.
• The new institutional video
It is an evocative visual narrative, dedicated not only to the beauty of travel itineraries, but above all to the emotions that you can experience intensely in Made’s destinations. A tailored cut that is Turisanda's signature.
The final outcome
We have given life to a renewed brand identity, an articulated offer and a series of engaging contents. By doing so, we met the tastes of the contemporary traveler, who is comfortable using the digital channels and autonomous in purchasing travel solutions. At the same time, Made remains the point of reference for customers loyal to the traditional agency channel and for all lovers of "tailor-made" travel.
Executive Creative Director
Riccardo Albertazzi, Chiara Fissore
Art Director & Motion Designer
Andrea Gilardi, Giulia Giordano, Matilde Capello
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