A project that speaks alla the language of digital communication: video content strategy, social engagement; user-centred design, chatbot experience, online ADV and banner.
Digital Design Award is an italian award of international relevance, founded to stimulate and boost creative italian excellence in digital design. The jury, who compiled the shortlist and ultimately chose the winners, is formed from an international pool of specialists and leaders in digital design.
To be nominated is an honour in itself. To win is a distinction reserved for the very best. The award is a mark of absolute excellence, a testimony to the high standard set by Triplesense Reply in the ever-growing field of digital communication: from video content strategy to social engagement; from user-centred design to unique content for every digital channel.
“Ypsilon – Your Best Friend”, the project that claimed victory in the prestigious “Digital Marketing & Social Media” category, is comprised of several facets: a video strategy, social media campaign, a state-of-the-art chatbot experience, running alongside online ADV and banners.
A multi-phase project, with different narrative levels, to celebrate the long and enduring romance between Lancia Ypsilon and women.
In the video content strategy, through a selection of short movies, we told engaging and funny stories about women struggling with everyday situations. Despite the variety and differences between the subjects and their experiences, they were all united by a common factor. The Fashion City Car, always by their side. With Amy, we created the first virtual assistant to be launched on Facebook Messenger, an unprecedented and ground-breaking chatbot experience that defines a new space for conversation between brand and user, with a female flair.
Credits: Executive Creative Director: Francesco Milanesio; UX Designer: Jacopo Moretto; Copywriter: Chiara Fissore; Copywriter jr.: Nicoletta Sorge; Art Director: Emanuele De Donno e Riccardo Albertazzi; Art Director jr.: Arianna Passaggio; Social Media Manager: Eleonora Valerisce; Project Manager: Carlotta Peretti e Cassandra Ferro.