There are certain projects which we are especially proud of, for all sorts of reasons.
For example, the ease of persuading professional juries and therefore hoarding prizes on multiple stages. That's what happened with My Dream Garage, returning from the digital universe of the Vega Awards with the title of Canopus Winner for Best Visual Design, and two Centauri Winners for the Mobile App & Sites and User Interface / Experience categories.
But the main reason for pride is that this constellation" of awards confirms the project's UX and UI design quality and the user-centered approach, the first virtual garage accessible via smartphone.
My Dream Garage, an exclusive Leasys service dedicated to buyers of the new electric 500, is a premium, flexible and 100% digital experience, which begins at the time of booking. In fact, through the app, customers can create and configure their own "dream garage" with the cars chosen from a wide range of models of the FCA brands (Fiat, Alfa Romeo, Jeep, Abarth, Maserati and Fiat Professional), and decide when and where to drive them according to their desires and needs. From urban adventures and off-road weekends to luxury travel, all at your fingertips.
Buy one car and drive many more. When the owner picks up their new 500, all they have to do is to confirm their selection of cars and sign up for one of the available subscriptions. After that, the owner can book their car, pick it up at one of the Leasys Mobility Stores and enjoy “dream” mobility. All this exclusively through the app, characterized by innovative and intuitive navigation, in a distinctive style and language.
Executive Creative Director: Francesco Milanesio; Creative Lead: Chiara Fissore, Riccardo Albertazzi; UX Lead: Jacopo Moretto; Art Director: Giulia Giordano ; UX Designer: Laura Bisio, Elisa Fuliano; Project Manager: Martina Boccardi.