We took care of the communication identity of the new lodge, creating distinctive content both online and offline.
Going up from Sauze d'Oulx, along the path that leads to Mount Triplex, you head towards the ridge that separates the Upper Susa Valley from Val Chisone. Just under the watershed ridge, at an altitude of 2,420 meters, the view extends from the foothills of Mount Chaberton to the summit of Rocciamelone. Here, a stone's throw from the sky pierced by constellations, taste and beauty have found refuge in an unprecedented formula of hospitality in the high mountains. Restaurant, cocktail bar, location for events: La Marmotta offers new and high perspectives to "experience seekers".
We too have climbed into this Alpine Eden, perhaps attracted by the etymological proximity of Triplex and Triplesense. And we left a trail by signing the "turnkey" communication strategy of the new lodge: from market analysis to brand positioning, from website development to offline content production.
The highlight of the challenge was the construction of the brand identity: the process by which the personality of a brand is defined, mixing images and words, colors and patterns to obtain something unique and unmistakable. A journey started with an accurate benchmark survey and continued with the choice of positioning and tone of voice, the creation of the logo and the payoff and the drafting of all textual content. In addition, of course, to the design and development of the responsive website and, last but not least, to the art & copy realization of all paper menus.
The website, in particular, was conceived as an original playlist of experiences, to fully reflect the idea of the varied and unpublished offer represented by La Marmotta in the geography of high mountain refuges. The location is unbeatable, set in the superb Alpine panorama, on the border with the Via Lattea ski resorts; unique architectural style, which combines tradition and modernity with a wide use of natural materials, typical of the Passivhaus philosophy; intimate and refined atmosphere, which welcomes guests in an oasis of warmth and absolute comfort, enhanced by fine and unconventional details.
Communication and design, at a high level.
Credits: Executive Creative Director: Francesco Milanesio; Lead Art Director: Riccardo Albertazzi; UI Designer: Giulia Giordano; Junior Art Director: Alice Carpignano; Lead Copywriter: Chiara Fissore; Copywriter: Patrizia Chiaramonte; Lead FE Director: Riccardo Campioni; FE Developer: Federico Elia; Project Manager: Ginevra Bozzola.