Reply
Reply
Xchange on AIr
The generative radio giving voice to artificial intelligence.
Design-led innovation:
il futuro della mobilità
al CES 2024
Client
Reply
Services
AI Music Generation, Frontend, Art Direction, Copywriting
Year
2024
The context
Xchange on AIr is a generative radio created for Reply's annual technology event.
The goal? To combine artificial intelligence and entertainment to amplify Reply's innovative spirit. Starting from the exploration and experimentation of trendy tools and approaches in the world of generative music, we chose to transform them into a real station and a dedicated experience.
The idea
To create a diverse and high-quality musical stream using artificial intelligence, offer an interactive experience to participants to create personalized songs, and generate opening tracks for conferences as the official soundtrack. All this by combining technology and musical expertise.
The context
Xchange on AIr is a generative radio created for Reply's annual technology event.
The goal? To combine artificial intelligence and entertainment to amplify Reply's innovative spirit. Starting from the exploration and experimentation of trendy tools and approaches in the world of generative music, we chose to transform them into a real station and a dedicated experience.
The idea
The redesign is part of a transformation for the brand, which aims to forge ongoing relationships with consumers and further consolidate its relevance in the market. Our goal? To support Geox in positioning itself as a premium lifestyle brand.
The context
Xchange on AIr is a generative radio created for Reply's annual technology event.
The goal? To combine artificial intelligence and entertainment to amplify Reply's innovative spirit. Starting from the exploration and experimentation of trendy tools and approaches in the world of generative music, we chose to transform them into a real station and a dedicated experience.
The idea
To create a diverse and high-quality musical stream using artificial intelligence, offer an interactive experience to participants to create personalized songs, and generate opening tracks for conferences as the official soundtrack. All this by combining technology and musical expertise.
OPENING TRACKS
Three compositions for a unique innovative sound.
To create the Xchange soundtrack, we followed an innovative process:
Reference creation: Using Udio, we generated short high-quality tracks as the initial base.
Sample generation: Based on the reference style, we created individual sections or instruments of the track through prompting. We used tools like Loudly and Soundry to obtain clean sounds and separate instruments.
Assembly: The various pieces were assembled into a coherent structure, with manual sound improvement.
Incorporation of non-generated sounds: We artfully enriched the musical structure.
Mixing and mastering: We finalized the tracks to achieve a professional sound level.
OPENING TRACKS
Three compositions for a unique innovative sound.
To create the Xchange soundtrack, we followed an innovative process:
Reference creation: Using Udio, we generated short high-quality tracks as the initial base.
Sample generation: Based on the reference style, we created individual sections or instruments of the track through prompting. We used tools like Loudly and Soundry to obtain clean sounds and separate instruments.
Assembly: The various pieces were assembled into a coherent structure, with manual sound improvement.
Incorporation of non-generated sounds: We artfully enriched the musical structure.
Mixing and mastering: We finalized the tracks to achieve a professional sound level.
AI Generated tracks
Do you want to have a full experience? Turn the audio on
Do you want to have a full experience? Turn the audio on
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
Retro Booming
retroBooming
Find Our Way
findOurWay
System Awake
systemAwake
THE RADIO
Music streams, announcements,
and podcasts in one tap.
The Xchange on AIr radio took shape on a digital channel, where you can:
Listen to AI-generated music streams, designed to cover various genres and moments of the day, along with personalized songs created at the interactive stand. All tracks were created with Suno AI, a prompt-based tool that allows generating customized music.
Receive automated announcements between songs for the start of sessions, and reminders of event appointments and content.
Retrieve conference highlights in the form of short podcasts: all managed by AI, from text to voice.
THE RADIO
Music streams, announcements,
and podcasts in one tap.
The Xchange on AIr radio took shape on a digital channel, where you can:
Listen to AI-generated music streams, designed to cover various genres and moments of the day, along with personalized songs created at the interactive stand. All tracks were created with Suno AI, a prompt-based tool that allows generating customized music.
Receive automated announcements between songs for the start of sessions, and reminders of event appointments and content.
Retrieve conference highlights in the form of short podcasts: all managed by AI, from text to voice.
THE EXPERIENCE
The interactive stand to generate personalized songs.
For the event, we created a demo stand to allow participants to create their own personalized songs. We developed a touch and user-friendly interface where you could choose a musical genre, mood, and topic, to receive a unique track generated with AI in real-time.
The results
Xchange on AIr, between numbers and opportunities.
446
AI-generated tracks broadcasted on radio
200+
personalized songs generated during the event
100
summary podcasts created
650
listeners per day
Imagine being able to transform the essence of a product, an event, or a brand into a radio or music in an innovative and fast way. With Xchange on AIr, all this is possible.
To discover how we can help your company harness the potential of artificial intelligence in entertainment, contact us!
Imagine being able to transform the essence of a product, an event, or a brand into a radio or music in an innovative and fast way. With Xchange on AIr, all this is possible.
To discover how we can help your company harness the potential of artificial intelligence in entertainment, contact us!
Credits
Credits
Executive Creative Director
Francesco Milanesio
Project Manager
Linda Mazzucco
Art Director
Giulia Giordano, Alessio Maddalena
Creative Lead
Chiara Fissore, Riccardo Albertazzi
AI Music Generation
Sabrina Laneve
Copywriter
Elio Ugazio, Maria Francesca De Divitiis
Frontend Lead
Federico Piccoli
Frontend
Alessandro Ciccia, Ahmed Omar
AI Specialist
Matteo Parisi
Executive Creative Director
Francesco Milanesio
Project Manager
Linda Mazzucco
Art Director
Giulia Giordano, Alessio Maddalena
Creative Lead
Chiara Fissore, Riccardo Albertazzi
AI Music Generation
Sabrina Laneve
Copywriter
Elio Ugazio, Maria Francesca De Divitiis
Frontend Lead
Federico Piccoli
Frontend
Alessandro Ciccia, Ahmed Omar
AI Specialist
Matteo Parisi
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.