The concept of the challenge follows the business model: with Skrill - Global Payments Partner di AC Milan - you can transfer money to anyone with a tap on your smartphone. What if you could do the same to move what’s around you?
Art direction, Copywriting
Communication Strategy, Social Media
The creators are invited to make videos in which the action of tapping on their smartphone triggers the movement of objects, clothing, furniture, animals, with a surprising effect.
Five Milan players and Two Legends were the first to take up the challenge, kicking off with a tap on the smartphone screen.
Executive Creative Director
Emanuele De Donno
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