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#TapAndMove. A TikTok Challenge at the core of the Skrill and AC Milan digital campaign.

The concept of the challenge follows the business model: with Skrill - Global Payments Partner di AC Milan - you can transfer money to anyone with a tap on your smartphone. What if you could do the same to move what’s around you? 

CLIENTS

AC MILAN
SKRILL

SERVICES

Art direction, Copywriting
Communication Strategy, Social Media

The creators are invited to make videos in which the action of tapping on their smartphone triggers the movement of objects, clothing, furniture, animals, with a surprising effect.

Five Milan players and Two Legends were the first to take up the challenge, kicking off with a tap on the smartphone screen.

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Credits

Executive Creative Director
Francesco Milanesio

Motion Designer
Giulia Giordano

Creative Lead
Emanuele De Donno
Chiara Fissore

Project Managers
Claire Gentils

LAVORA CON NOI

Siamo sempre alla ricerca di talenti e nuove collaborazioni. Controlla le posizioni aperte e contattaci.

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