English
English

There is a new e-shop for those who want “the right one”.

"The car of your dreams is yours in a few clicks. You see it, you choose it, you block it. Love without complications ".

Allusive and ironic, this is the concept of the video campaign we created for the launch of the new e-shop of the Jeep, Fiat, Abarth, Alfa Romeo and Lancia brands.

There is a new e-shop for those who want “the right one”.

"The car of your dreams is yours in a few clicks. You see it, you choose it, you block it. Love without complications ".

Allusive and ironic, this is the concept of the video campaign we created for the launch of the new e-shop of the Jeep, Fiat, Abarth, Alfa Romeo and Lancia brands.

CLIENT

STELLANTIS

SERVICES

Art direction, Copywriting

CLIENT

STELLANTIS

SERVICES

Art direction, Copywriting

The story, adapted in both female and male versions, shows the moments of tension that precede the first date after an online meeting.

We follow the protagonists as they get ready and, thanks to the voiceover, we listen to their thoughts full of expectations and trepidation: they will finally be alone with the right one.

The surprise awaiting for us at the end: the virtual space where the spark is struck is not a dating site, but the new e-shop. And the perfect match is actually a shiny new car.

Credits

Credits

Executive Creative Director

Francesco Milanesio

Art Director

Giulia Giordano

Account & Project Manager

Martina Boccardi

Lead Art Director

Riccardo Albertazzi

Lead Copywriter

Chiara Fissore

Executive Creative Director

Francesco Milanesio

Art Director

Giulia Giordano

Account & Project Manager

Martina Boccardi

Lead Art Director

Riccardo Albertazzi

Lead Copywriter

Chiara Fissore

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

|

Information (Candidate)

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