The Future is blue GIS
The Future is blue GIS
Siemens
Triplesense leads the launch of the new switchgear range
Triplesense leads the launch of the new switchgear range
Client
Siemens
Services
Concept, graphic design, art direction, video storytelling, phygital event, social campaign
Industry
Industrial automation, energy infrastructure
Year
2024
Client
Siemens
Services
Concept, graphic design, art direction, video storytelling, phygital event, social campaign
Industry
Industrial automation, energy infrastructure
Year
2024
Client
Siemens
Services
Concept, graphic design, art direction, video storytelling, phygital event, social campaign
Industry
Industrial automation, energy infrastructure
Year
2024
The client
The client
The client
Siemens, a global leader in technology and infrastructure, has developed blue GIS, a range of medium-voltage switchgear free from SF6 gas. This advanced product line is designed to meet the growing demand for sustainability and energy efficiency while anticipating future regulatory requirements. Following a competitive selection process, Siemens chose Triplesense Reply as its strategic partner to manage the strategy and launch of these unique products in Italy.
Siemens, a global leader in technology and infrastructure, has developed blue GIS, a range of medium-voltage switchgear free from SF6 gas. This advanced product line is designed to meet the growing demand for sustainability and energy efficiency while anticipating future regulatory requirements. Following a competitive selection process, Siemens chose Triplesense Reply as its strategic partner to manage the strategy and launch of these unique products in Italy.
Siemens, a global leader in technology and infrastructure, has developed blue GIS, a range of medium-voltage switchgear free from SF6 gas. This advanced product line is designed to meet the growing demand for sustainability and energy efficiency while anticipating future regulatory requirements. Following a competitive selection process, Siemens chose Triplesense Reply as its strategic partner to manage the strategy and launch of these unique products in Italy.
The challenge
The challenge
The challenge
To communicate to a highly specialized B2B audience—decision-makers, engineers, and opinion leaders—the role of the blue GIS range in enabling a zero-impact energy future aligned with global sustainability goals and European regulations.
To communicate to a highly specialized B2B audience—decision-makers, engineers, and opinion leaders—the role of the blue GIS range in enabling a zero-impact energy future aligned with global sustainability goals and European regulations.
To communicate to a highly specialized B2B audience—decision-makers, engineers, and opinion leaders—the role of the blue GIS range in enabling a zero-impact energy future aligned with global sustainability goals and European regulations.
The solution
The solution
The solution
We developed a comprehensive strategy focused on two launch events and an integrated campaign combining storytelling, technological innovation, and digital impact. The campaign was structured into multiple phases (teaser, events, and follow-up), each with tailored initiatives.
We developed a comprehensive strategy focused on two launch events and an integrated campaign combining storytelling, technological innovation, and digital impact. The campaign was structured into multiple phases (teaser, events, and follow-up), each with tailored initiatives.
We developed a comprehensive strategy focused on two launch events and an integrated campaign combining storytelling, technological innovation, and digital impact. The campaign was structured into multiple phases (teaser, events, and follow-up), each with tailored initiatives.
The project
The project
The project
As a first step, we devised a versatile and cross-cutting creative concept aligned with the brand's global guidelines, along with the event’s name: “The Future is blue GIS.” We then designed the communication campaign, which included a key visual and key copy, teaser content, a nurturing strategy, and a reveal video.
As a first step, we devised a versatile and cross-cutting creative concept aligned with the brand's global guidelines, along with the event’s name: “The Future is blue GIS.” We then designed the communication campaign, which included a key visual and key copy, teaser content, a nurturing strategy, and a reveal video.
As a first step, we devised a versatile and cross-cutting creative concept aligned with the brand's global guidelines, along with the event’s name: “The Future is blue GIS.” We then designed the communication campaign, which included a key visual and key copy, teaser content, a nurturing strategy, and a reveal video.
The physical event
The physical event
The physical event
The physical event
For the physical event, held at the high-tech “Step” space in Milan, we designed an immersive experience featuring emotional video storytelling and an interactive journey. Participants explored the unique and sustainable features of the Blue GIS switchgear in a dynamic and engaging environment.
For the physical event, held at the high-tech “Step” space in Milan, we designed an immersive experience featuring emotional video storytelling and an interactive journey. Participants explored the unique and sustainable features of the Blue GIS switchgear in a dynamic and engaging environment.
For the physical event, held at the high-tech “Step” space in Milan, we designed an immersive experience featuring emotional video storytelling and an interactive journey. Participants explored the unique and sustainable features of the Blue GIS switchgear in a dynamic and engaging environment.
For the physical event, held at the high-tech “Step” space in Milan, we designed an immersive experience featuring emotional video storytelling and an interactive journey. Participants explored the unique and sustainable features of the Blue GIS switchgear in a dynamic and engaging environment.
The digital event
The digital event
The digital event
The digital event
In parallel with the physical event, we developed a complementary online event attended by over 250 participants, amplifying the launch’s impact to a broader B2B audience. Our contribution included scripting, art direction, and post-production for all videos and support materials for speakers and hosts.
These materials—including technical insights and product presentations—were later adapted into a series of video pills distributed across digital and social platforms, with a particular focus on LinkedIn.
In parallel with the physical event, we developed a complementary online event attended by over 250 participants, amplifying the launch’s impact to a broader B2B audience. Our contribution included scripting, art direction, and post-production for all videos and support materials for speakers and hosts.
These materials—including technical insights and product presentations—were later adapted into a series of video pills distributed across digital and social platforms, with a particular focus on LinkedIn.
In parallel with the physical event, we developed a complementary online event attended by over 250 participants, amplifying the launch’s impact to a broader B2B audience. Our contribution included scripting, art direction, and post-production for all videos and support materials for speakers and hosts.
These materials—including technical insights and product presentations—were later adapted into a series of video pills distributed across digital and social platforms, with a particular focus on LinkedIn.
In parallel with the physical event, we developed a complementary online event attended by over 250 participants, amplifying the launch’s impact to a broader B2B audience. Our contribution included scripting, art direction, and post-production for all videos and support materials for speakers and hosts.
These materials—including technical insights and product presentations—were later adapted into a series of video pills distributed across digital and social platforms, with a particular focus on LinkedIn.
Results
Thanks to an omnichannel strategy and a tailored approach, Siemens reinforced its position as a leader in the transition to a zero-impact future.
Results
Thanks to an omnichannel strategy and a tailored approach, Siemens reinforced its position as a leader in the transition to a zero-impact future.
Results
Thanks to an omnichannel strategy and a tailored approach, Siemens reinforced its position as a leader in the transition to a zero-impact future.
Results
Thanks to an omnichannel strategy and a tailored approach, Siemens reinforced its position as a leader in the transition to a zero-impact future.
Credits
Credits
Credits
Credits
Executive Creative Director
Francesco Milanesio
Creative Director
Chiara Fissore, Riccardo Albertazzi
Project Manager
Chiara Giuffrè
Digital e Motion Designer
Arianna Passaggio, Gianluca Pitti
Copywriter
Elio Ugazio, Luisa Zhou
Strategist e Social Media Manager
Anna Negro
Post-produzione
Smart Factory
Executive Creative Director
Francesco Milanesio
Creative Director
Chiara Fissore, Riccardo Albertazzi
Project Manager
Chiara Giuffrè
Digital e Motion Designer
Arianna Passaggio, Gianluca Pitti
Copywriter
Elio Ugazio, Luisa Zhou
Strategist e Social Media Manager
Anna Negro
Post-produzione
Smart Factory
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© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.