Wood Meeting
THE IDEA
Worlds meeting
With Wood Meeting, Reply arrives in Cannes. Two worlds, the tech world and the French Riviera world, meet, causing an abstraction and creating a short circuit. Hence the visual concept we followed: the glitch. A sudden change in a balanced system.
External theatre communication
The main key visual shows the Cannes staircase merging, through glitch, with key elements of the French Riviera. The image produced was used for the exterior panel of the Debussy Theatre, a very large and impactful space with which Reply was able to draw much attention.
Internal theatre communication
The first key visual served as a guideline for the rest of the materials. The same visual direction was taken to produce the signage and communication elements inside the theatre. We developed declinations that made the aesthetics of the event consistent with Reply's innovative spirit.
The walk-in video
Inside the main hall, the moment of the audience's entrance and the waiting moments between one speech and the other were accompanied by a walk-in video. On the notes of Dance the night, the concept of meeting worlds returns through morphing. The video was designed to fit a screen layout divided into three interconnected and matching sections. The use of AI was also central to the production of this video, played in loop in the auditorium.
Credits
Executive Creative Director
Francesco Milanesio
Project Manager
Linda Mazzucco, Bruno Corradi
Art Director
Arianna Passaggio, Virginia Pastorino
Creative Manager
Riccardo Albertazzi, Chiara Fissore
Lead Technology Scout
Matteo Parisi
Copywriter
Maria Francesca De Divitiis
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