1 | Definition of the creative concept and the main contents;
2 | Identification of key roles and processes in an NH Intelligent farm;
3 | Set up of the graphical interface and 3D scenario;
4 | Creation of the main storytelling and the different storylines;
5 | Design of macro and micro interactions for the exploration and deepening of content;
6 | Identification of the most suitable type of table and screen;
7 | Programming and technological development;
8 | Testing.
Style and technology
The graphical interface is sci-fi inspired and includes video contributions. All the scenes on the table are also projected in large dimensions on the wall, so that passers-by can enjoy them while approaching the stand. The main technologies used are 3D modeling, PCAP and Unity programming.
Results
The New Holland Interactive Table was launched at the Agrishow in Brazil and will be present at many other events and fairs of global importance. It offers visitors the opportunity to immediately grasp the full value of the brand's technology offerings in a few simple gestures and in multilingual mode.
