Lavazza Loyalty Program
Lavazza Loyalty Program
Lavazza Loyalty Program
Lavazza
"My Lavazza" rewards your passion for coffee.
"My Lavazza" rewards your passion for coffee.
Client
Lavazza
Services
Concept, graphic design, art direction, video storytelling, phygital event, social campaign
Industry
Industrial automation, energy infrastructure
Year
2024
Client
Lavazza
Services
Concept, graphic design, art direction, video storytelling, phygital event, social campaign
Industry
Industrial automation, energy infrastructure
Year
2024
Client
Lavazza
Services
Concept, graphic design, art direction, video storytelling, phygital event, social campaign
Industry
Industrial automation, energy infrastructure
Year
2024
Client
Client
Client
Lavazza, a global coffee brand, has revamped its Piacere Lavazza loyalty program to better connect with its community and strengthen its bond with target audiences:
Conscious consumer: Young, digital, sustainability- and quality-conscious audience.
Office consumer: Those who purchase in bars or stores.
Lavazza, a global coffee brand, has revamped its Piacere Lavazza loyalty program to better connect with its community and strengthen its bond with target audiences:
Conscious consumer: Young, digital, sustainability- and quality-conscious audience.
Office consumer: Those who purchase in bars or stores.
Lavazza, a global coffee brand, has revamped its Piacere Lavazza loyalty program to better connect with its community and strengthen its bond with target audiences:
Conscious consumer: Young, digital, sustainability- and quality-conscious audience.
Office consumer: Those who purchase in bars or stores.
Challenge
Challenge
Challenge
Redefine the visual identity and tone of voice of the program to adapt to various international touchpoints. An ambitious project that involved the renewal of the logo, naming, coordinated image, brand guidelines, graphic interface, and photography set.
Redefine the visual identity and tone of voice of the program to adapt to various international touchpoints. An ambitious project that involved the renewal of the logo, naming, coordinated image, brand guidelines, graphic interface, and photography set.
Redefine the visual identity and tone of voice of the program to adapt to various international touchpoints. An ambitious project that involved the renewal of the logo, naming, coordinated image, brand guidelines, graphic interface, and photography set.
Solution
Solution
Solution
We developed a visual and textual ecosystem for the website and touchpoints, conveying the values of pleasure, sharing, and community. Here are the areas we worked on:
We developed a visual and textual ecosystem for the website and touchpoints, conveying the values of pleasure, sharing, and community. Here are the areas we worked on:
We developed a visual and textual ecosystem for the website and touchpoints, conveying the values of pleasure, sharing, and community. Here are the areas we worked on:
NEW NAME AND PAYOFF
"My Lavazza. The loyalty program that rewards you." A message that immediately conveys a sense of belonging and evokes the program’s benefits.
NEW NAME AND PAYOFF
"My Lavazza. The loyalty program that rewards you." A message that immediately conveys a sense of belonging and evokes the program’s benefits.
NEW LOGO
The logo, simple and elegant, combines the coffee cup icon with the word "My" in italics, emphasizing the personal experience of the user.
NEW LOGO
The logo, simple and elegant, combines the coffee cup icon with the word "My" in italics, emphasizing the personal experience of the user.
NEW TONE OF VOICE
A clear and engaging approach based on three pillars:
Emotional storytelling to convey the passion for coffee.
Direct language to explain the benefits immediately.
An inclusive tone to engage with the community.
NEW TONE OF VOICE
Una parte importante dell’intero lavoro è stata dedicata allo studio di un linguaggio di comunicazione ad hoc, basato su 3 pillar fondamentali:
- Storytelling avvincente per esaltare la passione per il caffè
- Linguaggio chiaro e conciso, per evidenziare tutti i vantaggi efficacemente
- Tono di voce coinvolgente, per ridurre le distanze tra brand e community
LOYALTY LEVELS
Three loyalty levels: Coffee Lover, Coffee Master, Coffee Hero, each with its own symbol and identifying color.
LOYALTY LEVELS
Three loyalty levels: Coffee Lover, Coffee Master, Coffee Hero, each with its own symbol and identifying color.
New visual approach
New visual approach
Triplesense studied the entire visual and photographic identity of My Lavazza, making it recognizable and engaging. The images show people in real-life situations, while distinctive colors identify the different levels of the program. The circular cup icon becomes a key graphic element. We applied these guidelines to all digital touchpoints, ensuring a consistent experience across landing pages, banners, and emails.
Triplesense studied the entire visual and photographic identity of My Lavazza, making it recognizable and engaging. The images show people in real-life situations, while distinctive colors identify the different levels of the program. The circular cup icon becomes a key graphic element. We applied these guidelines to all digital touchpoints, ensuring a consistent experience across landing pages, banners, and emails.
Results
Triplesense carefully crafted every detail of the project, bringing to life a modern and engaging loyalty program in line with the needs of a digital and conscious audience.
Results
Thanks to an omnichannel strategy and a tailored approach, Siemens reinforced its position as a leader in the transition to a zero-impact future.
Results
Triplesense carefully crafted every detail of the project, bringing to life a modern and engaging loyalty program in line with the needs of a digital and conscious audience.
THE CONCEPT
The concept developed by Triplesense revolves around the idea that everyone has a hidden celebrity persona just waiting to be revealed. To bring it out, we put artificial intelligence in charge. "Cody," the AI concierge, guides guests through an exclusive interactive journey using various kiosks installed on one of the ship’s decks. From there, guests are invited into dedicated video booths, follow AI-generated prompts, and act out their star moments.
THE CONCEPT
The concept developed by Triplesense revolves around the idea that everyone has a hidden celebrity persona just waiting to be revealed. To bring it out, we put artificial intelligence in charge. "Cody," the AI concierge, guides guests through an exclusive interactive journey using various kiosks installed on one of the ship’s decks. From there, guests are invited into dedicated video booths, follow AI-generated prompts, and act out their star moments.
THE CONCEPT
The concept developed by Triplesense revolves around the idea that everyone has a hidden celebrity persona just waiting to be revealed. To bring it out, we put artificial intelligence in charge. "Cody," the AI concierge, guides guests through an exclusive interactive journey using various kiosks installed on one of the ship’s decks. From there, guests are invited into dedicated video booths, follow AI-generated prompts, and act out their star moments.
THE CONCEPT
The concept developed by Triplesense revolves around the idea that everyone has a hidden celebrity persona just waiting to be revealed. To bring it out, we put artificial intelligence in charge. "Cody," the AI concierge, guides guests through an exclusive interactive journey using various kiosks installed on one of the ship’s decks. From there, guests are invited into dedicated video booths, follow AI-generated prompts, and act out their star moments.
THE CONCEPT
The concept developed by Triplesense revolves around the idea that everyone has a hidden celebrity persona just waiting to be revealed. To bring it out, we put artificial intelligence in charge. "Cody," the AI concierge, guides guests through an exclusive interactive journey using various kiosks installed on one of the ship’s decks. From there, guests are invited into dedicated video booths, follow AI-generated prompts, and act out their star moments.
THE CONCEPT
The concept developed by Triplesense revolves around the idea that everyone has a hidden celebrity persona just waiting to be revealed. To bring it out, we put artificial intelligence in charge. "Cody," the AI concierge, guides guests through an exclusive interactive journey using various kiosks installed on one of the ship’s decks. From there, guests are invited into dedicated video booths, follow AI-generated prompts, and act out their star moments.
The project
As a first step, we devised a versatile and cross-cutting creative concept aligned with the brand's global guidelines, along with the event’s name: “The Future is blue GIS.” We then designed the communication campaign, which included a key visual and key copy, teaser content, a nurturing strategy, and a reveal video.
As a first step, we devised a versatile and cross-cutting creative concept aligned with the brand's global guidelines, along with the event’s name: “The Future is blue GIS.” We then designed the communication campaign, which included a key visual and key copy, teaser content, a nurturing strategy, and a reveal video.
The project
The project
The project
The project
NEW LOGO
The logo, simple and elegant, combines the coffee cup icon with the word "My" in italics, emphasizing the personal experience of the user.
NEW LOGO
The logo, simple and elegant, combines the coffee cup icon with the word "My" in italics, emphasizing the personal experience of the user.
NEW NAME AND PAYOFF
"My Lavazza. The loyalty program that rewards you." A message that immediately conveys a sense of belonging and evokes the program’s benefits.
NEW NAME AND PAYOFF
"My Lavazza. The loyalty program that rewards you." A message that immediately conveys a sense of belonging and evokes the program’s benefits.
NEW TONE OF VOICE
Una parte importante dell’intero lavoro è stata dedicata allo studio di un linguaggio di comunicazione ad hoc, basato su 3 pillar fondamentali:
- Storytelling avvincente per esaltare la passione per il caffè
- Linguaggio chiaro e conciso, per evidenziare tutti i vantaggi efficacemente
- Tono di voce coinvolgente, per ridurre le distanze tra brand e community
NEW TONE OF VOICE
Una parte importante dell’intero lavoro è stata dedicata allo studio di un linguaggio di comunicazione ad hoc, basato su 3 pillar fondamentali:
- Storytelling avvincente per esaltare la passione per il caffè
- Linguaggio chiaro e conciso, per evidenziare tutti i vantaggi efficacemente
- Tono di voce coinvolgente, per ridurre le distanze tra brand e community
LOYALTY LEVELS
Three loyalty levels: Coffee Lover, Coffee Master, Coffee Hero, each with its own symbol and identifying color.
LOYALTY LEVELS
Three loyalty levels: Coffee Lover, Coffee Master, Coffee Hero, each with its own symbol and identifying color.
The project
The project
As a first step, we devised a versatile and cross-cutting creative concept aligned with the brand's global guidelines, along with the event’s name: “The Future is blue GIS.” We then designed the communication campaign, which included a key visual and key copy, teaser content, a nurturing strategy, and a reveal video.
As a first step, we devised a versatile and cross-cutting creative concept aligned with the brand's global guidelines, along with the event’s name: “The Future is blue GIS.” We then designed the communication campaign, which included a key visual and key copy, teaser content, a nurturing strategy, and a reveal video.
Results
Thanks to an omnichannel strategy and a tailored approach, Siemens reinforced its position as a leader in the transition to a zero-impact future.
Results
Thanks to an omnichannel strategy and a tailored approach, Siemens reinforced its position as a leader in the transition to a zero-impact future.
Credits
Credits
Credits
Credits
Creative Direction & Project Management
Triplesense Reply
Executive Creative Director:
Francesco Milanesio
Creative Director
Riccardo Albertazzi, Chiara Fissore
Art Director:
Andrea Gilardi, Arianna Passaggio; Gianluca Pitti, Virginia Pastorino
Copywriter:
Elio Ugazio, Luisa Zhou, Maria Francesca De Divitiis
Project Manager:
Francesco Tropeano, Stefano Alinovi, Linda Mazzucco
Production House for Shooting:
Smart Factory
Creative Direction & Project Management
Triplesense Reply
Executive Creative Director:
Francesco Milanesio
Creative Director
Riccardo Albertazzi, Chiara Fissore
Art Director:
Andrea Gilardi, Arianna Passaggio; Gianluca Pitti, Virginia Pastorino
Copywriter:
Elio Ugazio, Luisa Zhou, Maria Francesca De Divitiis
Project Manager:
Francesco Tropeano, Stefano Alinovi, Linda Mazzucco
Production House for Shooting:
Smart Factory
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.