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You deserve transparency.
Crisis management through clearness.

Between 2020 and 2021, the Coronavirus pandemic affected companies and their production.  Miele got a high demand for dishwashers but didn’t cut corners to guarantee the quality of its products. The result was a major slowdown in deliveries and the brand decided to be honest and clear to explain the situation.

CLIENTS

MIELE

SERVICES

Communication Strategy, Social Media
Art direction, Copywriting

Brief
Miele needed the perfect key to publicly manage the crisis and preserve a trustful relationship with its partners and customers.

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Campaign
No self-absolution, nor frills. The creative team presented a clear claim: “You deserve transparency”. Miele apologized explaining the reason for the slowdown and promised “it will be up to expectations”.

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Credits

Executive Creative Director
Francesco Milanesio

Creative Lead
Riccardo Albertazzi, Chiara Fissore

Project Manager
Martina Boccardi

Copywriter
Viola Ugazio

Social Media Manager
Anna Negro

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

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