You deserve transparency.
Crisis management through clearness.
Between 2020 and 2021, the Coronavirus pandemic affected companies and their production. Miele got a high demand for dishwashers but didn’t cut corners to guarantee the quality of its products. The result was a major slowdown in deliveries and the brand decided to be honest and clear to explain the situation.
CLIENTS
MIELE
SERVICES
Communication Strategy, Social Media
Art direction, Copywriting
Brief
Miele needed the perfect key to publicly manage the crisis and preserve a trustful relationship with its partners and customers.
Campaign
No self-absolution, nor frills. The creative team presented a clear claim: “You deserve transparency”. Miele apologized explaining the reason for the slowdown and promised “it will be up to expectations”.
Credits
Executive Creative Director
Francesco Milanesio
Creative Lead
Riccardo Albertazzi, Chiara Fissore
Project Manager
Martina Boccardi
Copywriter
Viola Ugazio
Social Media Manager
Anna Negro
CONTACT
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