March 8th is International Women’s Day, a commemoration of the fight for equal rights, not a holiday where you give out mimosa flowers and other gifts. Miele wants to celebrate women and distance itself from stereotypes.
Communication Strategy, Social Media
Art direction, Copywriting
Some still believe that science and technology are male-exclusive spaces. Actually, the contribution of women in STEM is extraordinary, yet almost overlooked.
A campaign that starts with stereotypes to turn them on their head, celebrating women’s technical genius and making the audience reflect on the pervasiveness of gender roles in a surprising way.
Executive Creative Director
Emanuele De Donno, Riccardo Albertazzi,
Social Media Manager
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