Marelli
Marelli
@CES 2024
Design-led innovation: the future of mobility at CES 2024
Design-led innovation:
il futuro della mobilità
al CES 2024
Design-led innovation:
il futuro della mobilità
al CES 2024
Design-led innovation:
il futuro della mobilità
al CES 2024
Client
Marelli
Services
Experience Design, Spatial Design, Storytelling, Social media, Art direction
Industry
Automotive
Year
2023
The client
Marelli, one of the leading automotive technology providers, chose Triplesense Reply to create its exhibition space at CES (Consumer Electronics Show) 2024, the largest innovation fair in Las Vegas from January 9 to 12.
The challenge
Marelli's goal was to create an engaging and representative booth that reflects its approach to innovation. How? By offering visitors an in-depth view of the solutions and design process that make Marelli an excellent partner for OEMs and car manufacturers.
The solution
The result is "Marelli Design-Led Innovation," an interactive experiential journey characterized by a tech-inspired visual identity, in line with the brand, present throughout the booth on panels, walls, and screens.
The client
Marelli, one of the leading automotive technology providers, chose Triplesense Reply to create its exhibition space at CES (Consumer Electronics Show) 2024, the largest innovation fair in Las Vegas from January 9 to 12.
The challenge
Marelli's goal was to create an engaging and representative booth that reflects its approach to innovation. How? By offering visitors an in-depth view of the solutions and design process that make Marelli an excellent partner for OEMs and car manufacturers.
The solution
The result is "Marelli Design-Led Innovation," an interactive experiential journey characterized by a tech-inspired visual identity, in line with the brand, present throughout the booth on panels, walls, and screens.
The client
Marelli, one of the leading automotive technology providers, chose Triplesense Reply to create its exhibition space at CES (Consumer Electronics Show) 2024, the largest innovation fair in Las Vegas from January 9 to 12.
The challenge
Marelli's goal was to create an engaging and representative booth that reflects its approach to innovation. How? By offering visitors an in-depth view of the solutions and design process that make Marelli an excellent partner for OEMs and car manufacturers.
The solution
The result is "Marelli Design-Led Innovation," an interactive experiential journey characterized by a tech-inspired visual identity, in line with the brand, present throughout the booth on panels, walls, and screens.
The journey
The exhibition path brings the design process to life, with the tour divided into 5 stages. Each stage focuses on a different step of creation, showcasing specific technologies and offering a unique experience.
The journey
The exhibition path brings the design process to life, with the tour divided into 5 stages. Each stage focuses on a different step of creation, showcasing specific technologies and offering a unique experience.
DESIGN
Digital Twin Configurator
The first interactive experience is the Digital Twin configurator, allowing customization of car functionalities based on one's personality, showcasing the personalization possibilities offered by this technology integrated with the cloud. To create it, we deployed our UX and UI expertise, developing a series of questions that result in the user's personality and an avatar that enhances the experience in the demo car.
DESIGN
Digital Twin Configurator
The first interactive experience is the Digital Twin configurator, allowing customization of car functionalities based on one's personality, showcasing the personalization possibilities offered by this technology integrated with the cloud. To create it, we deployed our UX and UI expertise, developing a series of questions that result in the user's personality and an avatar that enhances the experience in the demo car.
CO-CREATE
Interactive
co-creation table
The journey continues with an interactive co-creation table, where people can explore and experiment with the hardware, software, and cloud architecture of the vehicle, from the current state to future evolution. We worked on the user experience and visual identity of this experience, along with a storytelling video about the Marelli partner ecosystem.
CO-CREATE
Interactive
co-creation table
The journey continues with an interactive co-creation table, where people can explore and experiment with the hardware, software, and cloud architecture of the vehicle, from the current state to future evolution. We worked on the user experience and visual identity of this experience, along with a storytelling video about the Marelli partner ecosystem.
DELIVER SOLUTIONS
Product showcase
We designed the product display and informational content based on Marelli's main themes: performance, efficiency, resiliency, and sustainability. To highlight technologies and brand values, we created graphic panels and storytelling videos of the various solutions.
DELIVER SOLUTIONS
Product showcase
We designed the product display and informational content based on Marelli's main themes: performance, efficiency, resiliency, and sustainability. To highlight technologies and brand values, we created graphic panels and storytelling videos of the various solutions.
Design for
What’s Next:
The last area is an exclusive space, accessible by invitation only, offering a perspective on mobility and future possibilities, inviting guests to imagine, test, and discuss upcoming developments. For this area, we created immersive scenarios enriching the driving simulation experience on a new prototype demo car.
Design for
What’s Next:
The last area is an exclusive space, accessible by invitation only, offering a perspective on mobility and future possibilities, inviting guests to imagine, test, and discuss upcoming developments. For this area, we created immersive scenarios enriching the driving simulation experience on a new prototype demo car.
Credits
Credits
Creative concept and management
Triplesense Reply
Executive Creative Director
Francesco Milanesio
Creative Direction
Chiara Fissore, Riccardo Albertazzi
Art Direction
Giulia Giordano, Emanuele De Donno
Copywriter
Viola Ugazio
Project Management
Linda Mazzucco, Roberta Carbone
Creative concept and management
Triplesense Reply
Executive Creative Director
Francesco Milanesio
Creative Direction
Chiara Fissore, Riccardo Albertazzi
Art Direction
Giulia Giordano, Emanuele De Donno
Copywriter
Viola Ugazio
Project Management
Linda Mazzucco, Roberta Carbone
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.