From this concept, we developed a script based on the ironic reworking of action movie stereotypes to highlight the more catastrophic aspects of do-it-yourself travel. The commercial, set in three different situations, portrays the tension of the protagonists as they plan their vacation, adopting typical language and poses from Hollywood blockbusters. The fast-paced rhythm and trailer-like suspense escalate with each scene, culminating in a relaxed atmosphere guaranteed by the "Incredible but Eden" tour operator in the finale.