Incredibile ma Eden
Incredibile
ma Eden
Eden Viaggi
In the new campaign, serenity is the real plot twist.
New cross-media campaign is "a whole different story.
New cross-media campaign is "a whole different story.
Client
Eden Viaggi - Alpitour World
Services
Art direction, AI, Event communication
Industry
Travel, leisure
Year
2023
Client
Eden Viaggi - Alpitour World
Services
Art direction, AI, Event communication
Industry
Travel, leisure
Year
2023
Client
Eden Viaggi - Alpitour World
Services
Art direction, AI, Event communication
Industry
Travel, leisure
Year
2023
Client
Eden Viaggi, tour operator of the Alpitour World group, entrusted us with the study of the communication strategy and the creation of a cross-media campaign dedicated to its innovative travel offer.
The challenge
The goal was to communicate Eden's range of travel offers to "no frills" tourists, young people and adults used to planning vacations independently, offering them a mix of convenience, reliability and stress-free experiences. How to do this. By starting with a new creative concept that would highlight how planning a vacation often turns into a mission impossible in the maze of online choices. With Eden Viaggi, however, everything is solved with simplicity.
The solution
From this concept, we developed a script based on the ironic reworking of action movie stereotypes to highlight the more catastrophic aspects of do-it-yourself travel. The commercial, set in three different situations, portrays the tension of the protagonists as they plan their vacation, adopting typical language and poses from Hollywood blockbusters. The fast-paced rhythm and trailer-like suspense escalate with each scene, culminating in a relaxed atmosphere guaranteed by the "Incredible but Eden" tour operator in the finale.
Client
Eden Viaggi, tour operator of the Alpitour World group, entrusted us with the study of the communication strategy and the creation of a cross-media campaign dedicated to its innovative travel offer.
The challenge
The goal was to communicate Eden's range of travel offers to "no frills" tourists, young people and adults used to planning vacations independently, offering them a mix of convenience, reliability and stress-free experiences. How to do this. By starting with a new creative concept that would highlight how planning a vacation often turns into a mission impossible in the maze of online choices. With Eden Viaggi, however, everything is solved with simplicity.
The solution
From this concept, we developed a script based on the ironic reworking of action movie stereotypes to highlight the more catastrophic aspects of do-it-yourself travel. The commercial, set in three different situations, portrays the tension of the protagonists as they plan their vacation, adopting typical language and poses from Hollywood blockbusters. The fast-paced rhythm and trailer-like suspense escalate with each scene, culminating in a relaxed atmosphere guaranteed by the "Incredible but Eden" tour operator in the finale.
Client
Eden Viaggi, tour operator of the Alpitour World group, entrusted us with the study of the communication strategy and the creation of a cross-media campaign dedicated to its innovative travel offer.
The challenge
The goal was to communicate Eden's range of travel offers to "no frills" tourists, young people and adults used to planning vacations independently, offering them a mix of convenience, reliability and stress-free experiences. How to do this. By starting with a new creative concept that would highlight how planning a vacation often turns into a mission impossible in the maze of online choices. With Eden Viaggi, however, everything is solved with simplicity.
The solution
From this concept, we developed a script based on the ironic reworking of action movie stereotypes to highlight the more catastrophic aspects of do-it-yourself travel. The commercial, set in three different situations, portrays the tension of the protagonists as they plan their vacation, adopting typical language and poses from Hollywood blockbusters. The fast-paced rhythm and trailer-like suspense escalate with each scene, culminating in a relaxed atmosphere guaranteed by the "Incredible but Eden" tour operator in the finale.
The planning
For two consecutive years (2023 and 2024), the campaign was planned on TV, in cinemas, and on digital and social channels.
The planning
For two consecutive years (2023 and 2024), the campaign was planned on TV, in cinemas, and on digital and social channels.
The planning
For two consecutive years (2023 and 2024), the campaign was planned on TV, in cinemas, and on digital and social channels.
Backstage
Explore the set, the preparatory stages and the most intense moments of the commercial's making with our backstage video.
Backstage
Explore the set, the preparatory stages and the most intense moments of the commercial's making with our backstage video.
Backstage
Explore the set, the preparatory stages and the most intense moments of the commercial's making with our backstage video.
Key Award
Eden Viaggi and Triplesense Reply received the Key Award, a recognition of the campaign's innovation and effectiveness, further solidifying the brand's position as a leader in the leisure industry.
Key Award
Eden Viaggi and Triplesense Reply received the Key Award, a recognition of the campaign's innovation and effectiveness, further solidifying the brand's position as a leader in the leisure industry.
Key Award
Eden Viaggi and Triplesense Reply received the Key Award, a recognition of the campaign's innovation and effectiveness, further solidifying the brand's position as a leader in the leisure industry.
Credits
Credits
Credits
Executive Creative Director
Francesco Milanesio
Project Manager
Stefano Alinovi, Bruno Corradi
Art Director
Martina Gay, Giulia Giordano
Lead Art Director
Riccardo Albertazzi, Andrea Gilardi
Social Media Manager
Anna Negro
Copywriter
Elio Ugazio, Luisa Zhou
Lead Copywriter
Chiara Fissore
Film Production Company
Akita
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.