Eden Viaggi, in collaboration with Triplesense, launched its first AI-driven social communication campaign.
The goal? Strengthening the brand's positioning by underlining its flexible, affordable, and people-centric offerings.
Eden Viaggi, in collaboration with Triplesense, launched its first AI-driven social communication campaign.
The goal? Strengthening the brand's positioning by underlining its flexible, affordable, and people-centric offerings.
Eden Viaggi, in collaboration with Triplesense, launched its first AI-driven social communication campaign.
The goal? Strengthening the brand's positioning by underlining its flexible, affordable, and people-centric offerings.
The challenge
Highlighting the human value that characterizes Eden's offerings through the creative use of Generative Artificial Intelligence.
The challenge
Highlighting the human value that characterizes Eden's offerings through the creative use of Generative Artificial Intelligence.
CLIENT
EDEN VIAGGI
SERVICES
Communication Strategy, Social Media, Art Direction, Copywriting, Prompt Design
CLIENT
EDEN VIAGGI
SERVICES
Communication Strategy, Social Media, Art Direction, Copywriting, Prompt Design
The solution
Presenting the value of Eden holidays by focusing on an aspect that AI can't fully grasp: the emotions of real people who travel with the brand.Emotions made unique by the expertise of individuals who, unlike artificial intelligence, have experienced firsthand all the services and sensations offered by the destinations.
To tell this story, we selected some idiomatic expressions typical of those enjoying a vacation and used them as prompts for the tool.Phrases like "a beach from another world" or "a dreamy immersion" took shape in unexpected and surreal ways.
The result is an ironic and engaging campaign that showcases the full potential of AI but at the same time brings the human touch to the forefront.
The solution
Presenting the value of Eden holidays by focusing on an aspect that AI can't fully grasp: the emotions of real people who travel with the brand.Emotions made unique by the expertise of individuals who, unlike artificial intelligence, have experienced firsthand all the services and sensations offered by the destinations.
To tell this story, we selected some idiomatic expressions typical of those enjoying a vacation and used them as prompts for the tool.Phrases like "a beach from another world" or "a dreamy immersion" took shape in unexpected and surreal ways.
The result is an ironic and engaging campaign that showcases the full potential of AI but at the same time brings the human touch to the forefront.
Credits
Credits
Executive Creative Director
Francesco Milanesio
Creative Lead
Riccardo Albertazzi, Chiara Fissore
Copywriter
Luisa Zhou
Art Director & Prompt Designer
Martina Gay, Gianluca Pitti
Social Media Manager
Anna Negro
Dev & Prompt Designer
Matteo Parisi
Project Manager
Stefano Alinovi, Bruno Corradi
Executive Creative Director
Francesco Milanesio
Creative Lead
Riccardo Albertazzi, Chiara Fissore
Copywriter
Luisa Zhou
Art Director & Prompt Designer
Martina Gay, Gianluca Pitti
Social Media Manager
Anna Negro
Dev & Prompt Designer
Matteo Parisi
Project Manager
Stefano Alinovi, Bruno Corradi
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.