Our design thinking approach is at the heart of the project, from the reorganization of the entire content architecture to the optimization of the user experience, up to the new graphic interface created following the guidelines of the Fiat and Jeep brands for e-Mobility.
We led the UX / UI design process, as well as creating the creativity of the launch video and social communication campaign.
The promotional video, designed and developed mobile first to strengthen the social campaign on Facebook and Instagram, is a message for innovators and pioneers, ready to reconcile mobility needs with alternative ways of mobility: ”Don't go with the flow. Drive it."
