Encouraging the transition to "e-mobility" by experiencing what it is like to use electric and hybrid plug-in Fiat and Jeep new models: this is the goal of GOe LIVE and GO 4xe LIVE, the new apps we designed for FCA.
UI / UX Design, Art direction,
Motion Graphic, Copywriting
Our design thinking approach is at the heart of the project, from the reorganization of the entire content architecture to the optimization of the user experience, up to the new graphic interface created following the guidelines of the Fiat and Jeep brands for e-Mobility.
We led the UX / UI design process, as well as creating the creativity of the launch video and social communication campaign.
The promotional video, designed and developed mobile first to strengthen the social campaign on Facebook and Instagram, is a message for innovators and pioneers, ready to reconcile mobility needs with alternative ways of mobility: ”Don't go with the flow. Drive it."
Executive Creative Director
Riccardo Albertazzi, Chiara Fissore
Andrea Gilardi, Martina Gay
Elisa Fuliano, Nicole Bruzzi
Claire Gentils, Chiara Monardo
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