English
English

Don't go with the flow. Drive it.

Encouraging the transition to "e-mobility" by experiencing what it is like to use electric and hybrid plug-in Fiat and Jeep new models: this is the goal of GOe LIVE and GO 4xe LIVE, the new apps we designed for FCA.

Don't go with the flow. Drive it.

Encouraging the transition to "e-mobility" by experiencing what it is like to use electric and hybrid plug-in Fiat and Jeep new models: this is the goal of GOe LIVE and GO 4xe LIVE, the new apps we designed for FCA.

CLIENT

FCA

SERVICES

UI / UX Design, Art direction, Motion Graphic, Copywriting

CLIENT

FCA

SERVICES

UI / UX Design, Art direction, Motion Graphic, Copywriting

Our design thinking approach is at the heart of the project, from the reorganization of the entire content architecture to the optimization of the user experience, up to the new graphic interface created following the guidelines of the Fiat and Jeep brands for e-Mobility.

We led the UX / UI design process, as well as creating the creativity of the launch video and social communication campaign.

The promotional video, designed and developed mobile first to strengthen the social campaign on Facebook and Instagram, is a message for innovators and pioneers, ready to reconcile mobility needs with alternative ways of mobility: ”Don't go with the flow. Drive it."

Credits

Credits

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

UX Lead

Jacopo Moretto

Art Director

Andrea Gilardi, Martina Gay

Copywriter

Andrea Omegna

Designer Junior

Elisa Fuliano, Nicole Bruzzi

Project Manager

Claire Gentils, Chiara Monardo

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

UX Lead

Jacopo Moretto

Art Director

Andrea Gilardi, Martina Gay

Copywriter

Andrea Omegna

Designer Junior

Elisa Fuliano, Nicole Bruzzi

Project Manager

Claire Gentils, Chiara Monardo

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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