The brand is launching a new, 100% digital Genertel. A path of innovation that redesigns processes, skills, business models. The strategy aims to increase (by 40%) the market share in direct channels and the customer satisfaction index.
Genertel aims to become the first major Italian insurtech. To do this it requires a radically new digital ecosystem (website, customer area and mobile app), designed for an easy, convenient and personalized user experience, capable of giving back total autonomy and flexibility to users in managing their insurance relationship.
UI / UX Design, Art direction, Motion Graphic
Rethinking journey and design.
To make the platform intuitive, functional and customizable, we at Triplesense have revolutionized it. "Simplicity" is the key word that guided us throughout the restyling and redesign of Genertel.it and its mobile application.
We have renewed:
the user experience to support the customer journey;
the graphic interface;
the Design System.
More consistency and innovation.
Our design approach involved different work phases:
1 | Expert Review
During the analysis we presented our main proposals to the customer for intervention and modification of the platform.
2 | Codesign
Together, we have identified the best ways to develop, getting a shared result in terms of wireframing and layout.
3 | User-Experience
We have developed a user experience that was engaging and "frictionless" thanks to clear information, as well as fluid and personalized navigation.
4 | Customer Journey
We have ensured consistency on all digital touchpoints (website, app, reserved area) and in all navigation paths.
5 | Process digitization
We turned the user into the protagonist: maximum autonomy in the management of insurance assets and freedom in contacting the sales network.
6 | Digital Style Guide
We have created a system based on “atomic design”, which allows the coherent realization of new interface elements.
7 | Continuous testing and improvement
We conducted some user tests, to verify the implementation phases and to get new insights.
Simplycity and technology.
The Genertel digital ecosystem is now reborn in the name of simplicity and technology. Thanks to leaner procedures, an effective design system and advanced technologies, users can easily and independently access the entire Genertel insurance offerings: from the choice of the policy to the opening of the contract, up to the management of claims. Everything is in their hands.
The platform, designed in Agile, integrates 5 different technologies:
Data & Cloud: to improve pricing and engagement;
Augmented Reality: to recreate the types of damage;
Biometric: to report a claim from video;
AI: to estimate the amount of a claim with videos / photos;
Conversational interfaces: to communicate via chatbot.
Our rationalization and design interventions give the user flexibility, ease of use and immediacy.
To subscribe to the policy.
To suspend, reactivate or supplement the warranty.
To report damages with a photo and get a refund
Executive Creative Director
Martina Gay, Nicole Bruzzì
Giulia Rosso, Laura Bisio, Noemi Bassi
Riccardo Albertazzi, Giulia Giordano
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.