The platform for fully-digital insurance.
Genertel
The brand is launching a new, 100% digital Genertel. A path of innovation that redesigns processes, skills, business models. The strategy aims to increase (by 40%) the market share in direct channels and the customer satisfaction index.
The challenge
User autonomy
Genertel aims to become the first major Italian insurtech. To do this it requires a radically new digital ecosystem (website, customer area and mobile app), designed for an easy, convenient and personalized user experience, capable of giving back total autonomy and flexibility to users in managing their insurance relationship.
CLIENT
GENERTEL
SERVICES
UI / UX Design, Art direction, Motion Graphic
The mission
Rethinking journey and design.
To make the platform intuitive, functional and customizable, we at Triplesense have revolutionized it. "Simplicity" is the key word that guided us throughout the restyling and redesign of Genertel.it and its mobile application.
We have renewed:
the user experience to support the customer journey;
the graphic interface;
the Design System.
UX - DESIGN
DESIGN SYSTEM
UI - DESIGN
The methodology
More consistency and innovation.
Our design approach involved different work phases:
1 | Expert Review
During the analysis we presented our main proposals to the customer for intervention and modification of the platform.
2 | Codesign
Together, we have identified the best ways to develop, getting a shared result in terms of wireframing and layout.
3 | User-Experience
We have developed a user experience that was engaging and "frictionless" thanks to clear information, as well as fluid and personalized navigation.
4 | Customer Journey
We have ensured consistency on all digital touchpoints (website, app, reserved area) and in all navigation paths.
5 | Process digitization
We turned the user into the protagonist: maximum autonomy in the management of insurance assets and freedom in contacting the sales network.
6 | Digital Style Guide
We have created a system based on “atomic design”, which allows the coherent realization of new interface elements.
7 | Continuous testing and improvement
We conducted some user tests, to verify the implementation phases and to get new insights.
The solution
Simplycity and technology.
The Genertel digital ecosystem is now reborn in the name of simplicity and technology. Thanks to leaner procedures, an effective design system and advanced technologies, users can easily and independently access the entire Genertel insurance offerings: from the choice of the policy to the opening of the contract, up to the management of claims. Everything is in their hands.
The platform, designed in Agile, integrates 5 different technologies:
Data & Cloud: to improve pricing and engagement;
Augmented Reality: to recreate the types of damage;
Biometric: to report a claim from video;
AI: to estimate the amount of a claim with videos / photos;
Conversational interfaces: to communicate via chatbot.
Results
Our rationalization and design interventions give the user flexibility, ease of use and immediacy.
1 Second
To subscribe to the policy.
1 Minute
To suspend, reactivate or supplement the warranty.
3 Minuti
To report damages with a photo and get a refund
Credits
Executive Creative Director
Francesco Milanesio
Creative Lead
Riccardo Sofia
UX Lead
Jacopo Moretto
UI Designers
Martina Gay, Nicole Bruzzì
UX Designers
Giulia Rosso, Laura Bisio, Noemi Bassi
Motion Designers
Riccardo Albertazzi, Giulia Giordano
Project Manager
Chiara Monardo
CONTACT
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