A new FCA Fleet and Business digital campaign aimed at EMEA markets.
Starting from the direct and impactful concept, “For your business and beyond”, we developed the creative proposals.
Art direction, Copywriting,
We realized all the campaign material: print (A4), canvas, 300x250 banner, social adv carousel, DEM and landing page.
Each element has been set up to be adapted to all FCA brands: Alfa Romeo, Jeep, Fiat, Abarth, Lancia (only Italy) e Fiat Professional. This strategy allows the EMEA markets ample margins for customization and flexibility in the choice of models to promote.
Executive Creative Director
Riccardo Albertazzi, Chiara Fissore
Andrea Gilardi, Arianna Passaggio
Claire Gentils, Chiara Monardo
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