Costa
Costa
AI experience
A digital assistant to immerse yourself in the Dolce Vita with AI.
Un digital assistant per immergersi con l’AI in una Dolce Vita da cinema.
A digital assistant to immerse yourself in the Dolce Vita with AI.
Client
Costa
Services
Video, AI, storytelling, art direction, social media, graphic design
Industry
Viaggi, tempo libero
Year
2024
Client
Costa
Services
Video, AI, storytelling, art direction, social media, graphic design
Industry
Viaggi, tempo libero
Year
2024
The client
Costa is a global leader in the cruise industry, renowned for delivering unforgettable experiences to its passengers. To celebrate the arrival of Costa Deliziosa at the Venice Lido, Costa enlisted Triplesense to create a special project to make the onboard aperitif a unique event.
The challenge
To capture the magical atmosphere of the Venice Film Festival and the charm of “Dolce Vita”, creating an unprecedented interactive experience that engages onboard guests in a cinematic and glamorous journey.
The client
Costa is a global leader in the cruise industry, renowned for delivering unforgettable experiences to its passengers. To celebrate the arrival of Costa Deliziosa at the Venice Lido, Costa enlisted Triplesense to create a special project to make the onboard aperitif a unique event.
The challenge
The redesign is part of a transformation for the brand, which aims to forge ongoing relationships with consumers and further consolidate its relevance in the market. Our goal? To support Geox in positioning itself as a premium lifestyle brand.
The client
Costa is a global leader in the cruise industry, renowned for delivering unforgettable experiences to its passengers. To celebrate the arrival of Costa Deliziosa at the Venice Lido, Costa enlisted Triplesense to create a special project to make the onboard aperitif a unique event.
The challenge
To capture the magical atmosphere of the Venice Film Festival and the charm of “Dolce Vita”, creating an unprecedented interactive experience that engages onboard guests in a cinematic and glamorous journey.
The solution
To surprise travelers, we used AI to flip traditional roles: for once, artificial intelligence is giving commands to humans, rather than the other way around.
In special video booths, the AI suggests short scenes for guests to act out, immersing them in glamorous, cinema-inspired backdrops. The experience is enriched by the guidance of a virtual concierge, ensuring each guest feels like a true star.
The solution
To surprise travelers, we used AI to flip traditional roles: for once, artificial intelligence is giving commands to humans, rather than the other way around.
In special video booths, the AI suggests short scenes for guests to act out, immersing them in glamorous, cinema-inspired backdrops. The experience is enriched by the guidance of a virtual concierge, ensuring each guest feels like a true star.
THE CONCEPT
The concept developed by Triplesense revolves around the idea that everyone has a hidden celebrity persona just waiting to be revealed. To bring it out, we put artificial intelligence in charge. "Cody," the AI concierge, guides guests through an exclusive interactive journey using various kiosks installed on one of the ship’s decks. From there, guests are invited into dedicated video booths, follow AI-generated prompts, and act out their star moments.
THE CONCEPT
The concept developed by Triplesense revolves around the idea that everyone has a hidden celebrity persona just waiting to be revealed. To bring it out, we put artificial intelligence in charge. "Cody," the AI concierge, guides guests through an exclusive interactive journey using various kiosks installed on one of the ship’s decks. From there, guests are invited into dedicated video booths, follow AI-generated prompts, and act out their star moments.
THE CONCIERGE
Charming and approachable, Costa’s concierge speaks in a simple and engaging way, often drawing inspiration from the worlds of cinema and navigation. Cody's personality, tone of voice, and appearance were carefully crafted.
THE CONCIERGE
Charming and approachable, Costa’s concierge speaks in a simple and engaging way, often drawing inspiration from the worlds of cinema and navigation. Cody's personality, tone of voice, and appearance were carefully crafted.
Prop Selection
Guests can select props to enhance their performance.Recording the Video
Guests stand in front of the camera and, following the AI’s command, record a 15-second video. A countdown timer on the tablet displays the remaining time.End of the Experience
At the end, each guest can download their video via a QR code, ready to share on social media, or repeat the experience with a new prompt.
Prop Selection
Guests can select props to enhance their performance.Recording the Video
Guests stand in front of the camera and, following the AI’s command, record a 15-second video. A countdown timer on the tablet displays the remaining time.End of the Experience
At the end, each guest can download their video via a QR code, ready to share on social media, or repeat the experience with a new prompt.
THE PROJECT
The project involved a global change, already online in the first markets, with the aim of giving a fresh image of Geox and its products. We worked on a new user experience and renewed the user interface, while development activities, integration with pre-existing systems and content preparation were handled by Retail Reply.
THE PROJECT
The project involved a global change, already online in the first markets, with the aim of giving a fresh image of Geox and its products. We worked on a new user experience and renewed the user interface, while development activities, integration with pre-existing systems and content preparation were handled by Retail Reply.
THE EXPERIENCE: STEP BY STEP
Entering the Video Booth
Guests find an interactive mirror monitor inside the booth, reflecting their image. A tablet provides multilingual instructions to start the experience.AI’s Command
At this key stage, the AI generates a personalized prompt for each guest, suggesting a short scenario to act out, such as "You’re strutting down the red carpet" or "Wave to the paparazzi going wild for you." A custom-designed backdrop immerses the guest in the heart of the scene.
Sample AI-Generated Backdrops and Scenes:
Sample AI-Generated Backdrops and Scenes:
Sample AI-Generated Backdrops and Scenes:
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Red carpet
"You’re walking down the red carpet at your movie premiere. Show off your look and captivate the crowd."
retroBooming
Paparazzi
"You’re the most anticipated star at the Venice Festival. Wave to the paparazzi going wild for you."
retroBooming
Vista dal motoscafo
"You’re heading toward the Venice Lido. Take the helm and ride the wave of success."
retroBooming
Party VIP
"You’re at an exclusive party on the Venetian canals. Toast with fellow celebrities."
retroBooming
Sala cinematografica
"Your film has hit the big screen. Act out an unforgettable scene."
retroBooming
Results
Triplesense handled every phase of the project for Costa, from creative concept to technological development, turning AI from a tool into the star of the experience.
The personalized videos generated extended the initiative beyond the ship, creating unique memories ready to be shared on social media.
Results
Triplesense handled every phase of the project for Costa, from creative concept to technological development, turning AI from a tool into the star of the experience.
The personalized videos generated extended the initiative beyond the ship, creating unique memories ready to be shared on social media.
Results
Triplesense handled every phase of the project for Costa, from creative concept to technological development, turning AI from a tool into the star of the experience.
The personalized videos generated extended the initiative beyond the ship, creating unique memories ready to be shared on social media.
Credits
Credits
Credits
Executive Creative Director
Francesco Milanesio
Project Manager
Linda Mazzucco
Art Director
Giulia Giordano, Gianluca Pitti
Creative Lead
Chiara Fissore, Riccardo Albertazzi
Copywriter
Elio Ugazio
AI Specialist
Matteo Parisi, Ahmed Omar
Developer
Federico Varano
Executive Creative Director
Francesco Milanesio
Project Manager
Linda Mazzucco
Art Director
Giulia Giordano, Gianluca Pitti
Creative Lead
Chiara Fissore, Riccardo Albertazzi
Copywriter
Elio Ugazio
AI Specialist
Matteo Parisi, Ahmed Omar
Developer
Federico Varano
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.