ABB
ABB
ABB SACE circuit breakers
ABB SACE circuit breakers
ABB SACE circuit breakers
“Intelligence evolves, excellence remains”.
The new campaign for the ABB SACE range
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
Electrification
Year
2023
“Intelligence evolves, excellence remains”.
The new campaign for the ABB SACE range
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
B2B - Electrification
Year
2023
“Intelligence evolves, excellence remains”.
The new campaign for the ABB SACE range
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
Electrification
Year
2023
“Intelligence evolves, excellence remains”.
The new campaign for the ABB SACE range
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
Electrification
Year
2023
The challenge
ABB SACE circuit breakers are among the most successful products of ABB Electrification. Known for their quality and precision, they are a benchmark in the industry. ABB also needs to communicate the latest and lesser-known features of the series to a professional target audience, including installers, designers, and wholesalers.
The mission
ABB entrusted us with the study of a new communication campaign. We also created a hub-page with product subpages for the corporate website. The goal was, on one hand, to confirm the all-time reliability of SACE products, and on the other, to highlight their innovative connectivity features -an important chapter in a long history of excellence.
The challenge
ABB SACE circuit breakers are among the most successful products of ABB Electrification. Known for their quality and precision, they are a benchmark in the industry. ABB also needs to communicate the latest and lesser-known features of the series to a professional target audience, including installers, designers, and wholesalers.
The mission
ABB entrusted us with the study of a new communication campaign. We also created a hub-page with product subpages for the corporate website. The goal was, on one hand, to confirm the all-time reliability of SACE products, and on the other, to highlight their innovative connectivity features -an important chapter in a long history of excellence.
The challenge
ABB SACE circuit breakers are among the most successful products of ABB Electrification. Known for their quality and precision, they are a benchmark in the industry. ABB also needs to communicate the latest and lesser-known features of the series to a professional target audience, including installers, designers, and wholesalers.
The mission
ABB entrusted us with the study of a new communication campaign. We also created a hub-page with product subpages for the corporate website. The goal was, on one hand, to confirm the all-time reliability of SACE products, and on the other, to highlight their innovative connectivity features -an important chapter in a long history of excellence.
The Output
Starting from the idea that evolving means improving in change, we came up with the new concept, "Intelligence evolves, excellence remains."
On this conceptual and value-based framework, the new marketing automation adv campaign was born, articulated in several phases and planned on social, web and mail channels. In parallel, a sentiment analysis monitored the response of the target audience in real time.
For the ABB corporate website, our team redesigned the SACE range hub page and developed two dedicated product pages for the SACE Tmax XT and SACE Emax 2 switches, incorporating innovative design and storytelling elements.
The Output
Starting from the idea that evolving means improving in change, we came up with the new concept, "Intelligence evolves, excellence remains."
On this conceptual and value-based framework, the new marketing automation adv campaign was born, articulated in several phases and planned on social, web and mail channels. In parallel, a sentiment analysis monitored the response of the target audience in real time.
For the ABB corporate website, our team redesigned the SACE range hub page and developed two dedicated product pages for the SACE Tmax XT and SACE Emax 2 switches, incorporating innovative design and storytelling elements.
The Final Result
A renewed image of the range, more aligned with today's needs;
Improved understanding of product performance by the target audience;
A comprehensive and informative web area with detailed content.
Credits
Credits
Executive Creative Director
Francesco Milanesio
Creative Leads
Riccardo Albertazzi, Chiara Fissore
Art director
Andrea Gilardi, Giulia Giordano, Emanuele De Donno
Copywriter
Luisa Zhou, Patrizia Chiaramonte
SMM
Anna Negro
Project Manager
Chiara Monardo, Francesco Tropeano
Executive Creative Director
Francesco Milanesio
Creative Leads
Riccardo Albertazzi, Chiara Fissore
Art director
Andrea Gilardi, Giulia Giordano, Emanuele De Donno
Copywriter
Luisa Zhou, Patrizia Chiaramonte
SMM
Anna Negro
Project Manager
Chiara Monardo, Francesco Tropeano
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.