ABB
ABB
VD4 Evo
VD4 Evo
VD4 Evo
A virtual event,
for a real innovation.
Client
ABB
Services
Communication Strategy, Social Media, Art Direction, Copywriting
Industry
Electrification
Year
2022
A virtual event,
for a real innovation.
Client
ABB
Services
Communication Strategy, Social Media, Art Direction, Copywriting
Industry
Electrification
Year
2022
A virtual event,
for a real innovation.
Client
ABB
Services
Communication Strategy, Social Media, Art Direction, Copywriting
Industry
Electrification
Year
2022
A virtual event,
for a real innovation.
Client
ABB
Services
Communication Strategy, Social Media, Art Direction, Copywriting
Industry
Electrification
Year
2022
The product
The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.
The challenge
Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.
The product
The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.
The challenge
Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.
The product
The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.
The challenge
Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.
CONCEPT
Evolution that empowers.
This claim encapsulates the essence of the product and the key elements that guided the entire project and all communication materials. "Evolution" indicates the new digital and innovative features of an already well-known and reliable product, updated to be even more functional. "That empowers" represents the potential and benefits it offers to businesses that adopt it: more efficiency, safety and connectivity.
CONCEPT
Evolution that empowers.
This claim encapsulates the essence of the product and the key elements that guided the entire project and all communication materials. "Evolution" indicates the new digital and innovative features of an already well-known and reliable product, updated to be even more functional. "That empowers" represents the potential and benefits it offers to businesses that adopt it: more efficiency, safety and connectivity.
The teaser campaign
To announce the event and gather registrations, we created a suggestive teaser video and a direct email marketing activity targeting potential clients and interested individuals.
The virtual event
Motion graphics videos supporting the storytelling of VD4 evo.
Art direction and editing of prerecorded interview content with experts and moderators providing insights into the product's innovations from various perspectives.
Animated slides and infographics to enhance understanding and focus on information.
Broadcasting the prerecorded event with a live Q&A session.
The virtual event
Motion graphics videos supporting the storytelling of VD4 evo.
Art direction and editing of prerecorded interview content with experts and moderators providing insights into the product's innovations from various perspectives.
Animated slides and infographics to enhance understanding and focus on information.
Broadcasting the prerecorded event with a live Q&A session.
The final result
To ensure post-event engagement, we launched another email marketing campaign and a series of social media content, including explanatory carousels highlighting product benefits, videos showcasing the most exciting event highlights, and thematic video pills featuring ABB experts' insights for those who couldn't attend.
Credits
Credits
Executive Creative Director
Francesco Milanesio
Creative Direction
Chiara Fissore, Riccardo Albertazzi
Art Direction
Arianna Passaggio, Giulia Giordano,
Copywriting
Viola Ugazio
SMM
Anna Negro
Project Manager
Chiara Monardo
Casa di produzione
Smart Factory
Executive Creative Director
Francesco Milanesio
Creative Direction
Chiara Fissore, Riccardo Albertazzi
Art Direction
Arianna Passaggio, Giulia Giordano,
Copywriting
Viola Ugazio
SMM
Anna Negro
Project Manager
Chiara Monardo
Casa di produzione
Smart Factory
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.