Triplesense Reply has collaborated with Lavazza, the Italian leader in the global coffee market, to launch “My Lavazza,” the new loyalty program designed to strengthen the relationship with its community.
This evolution of Lavazza’s loyalty program offers an even more engaging experience, addressing the needs of two key segments: conscious consumers—young, digital-savvy individuals who prioritize sustainability—and offline consumers, who occasionally purchase coffee in cafés or retail stores.

A multi-country program with a distinctive visual identity and tone of voice.

Lavazza chose Triplesense Reply to develop a new visual identity and engaging storytelling, ensuring a customized approach across various touchpoints, both digital and physical. User experience design was not within our scope of work.
The goal was to build a stronger connection with target audiences through a multi-country strategy based on digitalization, sustainability, and quality—Lavazza’s core brand values.

An engaging and evolving experience.

At the start of the project, the general concept of the program was developed, from which its name and logo emerged—designed to best convey the values of pleasure, sharing, and community.
“My Lavazza. The taste that rewards you” is the message chosen to highlight each customer’s purchasing choices, both online and offline.
The program allows users to progress through different loyalty levels, complete special challenges, collect coffee beans (points), and unlock rewards from an extensive catalog.

Design and visual language: symbols, colors, and authenticity.

The new logo, essential and contemporary, combines the icon of a coffee cup with the word “My” in italic, emphasizing the personal connection with the brand.
Every aspect of the graphic and photographic treatment was carefully crafted: Triplesense Replycreated dedicated photo shoots, focusing on a relaxed, authentic, and natural atmosphere that puts people at the center.
The three loyalty levels of My Lavazza are distinguished by unique colors and symbols, reinforcing the program’s visual identity.

An innovative solution.

With this project, Triplesense Reply has delivered a comprehensive communication solution, providing Lavazza with an innovative loyalty program tailored for a modern and conscious audience.

Credits

• Creative Direction & Project Management: Triplesense Reply

• Executive Creative Director: Francesco Milanesio 

• Creative Director: Riccardo Albertazzi, Chiara Fissore

• Art Director: Andrea Gilardi, Arianna Passaggio

• Copywriter: Elio Ugazio, Luisa Zhou

• Project Manager: Francesco Tropeano, Stefano Alinovi

• Production House for Shooting: Smart Factory