Approaching Agritechnica 2019, the world's leading trade fair for agricultural machinery, the big players of the market are preparing to show their innovations. On this occasion, New Holland Agriculture, once the creative pitch was over, entrusted us the social media campaign to support the new range that will be presented in Hannover, from 10 to 16 November.
The new tractor model will allow a new perspective to fields’ work, offering a "premium" experience beyond the simple "agricultural machine" paradigm: this is the concept behind our social strategy articulated on Facebook and Instagram. The editorial plan provides a teaser phase with the preview of the new tractor, a launch phase that will overlap the reveal of the machine at Agritechnica 2019, and finally a follow-up phase aimed at deepening any single product features.
On Instagram, the Stories will be enriched with native tools for immediate interaction recently developed by the social platform: CTAs, Quiz, Polls and Questions. The "best stories" will compose a special gallery of highlights. Meanwhile on Facebook videos and animated content will have the goal of engaging users, "playing" with the layout of the social network.
Product innovation and cutting-edge technologies represent one of the focal points of New Holland's industrial strategy, which led to the launch of the latest generations of medium-power, ductile and flexible tractors: the T5 Auto Commandwith intelligent transmission, already awarded by the customers and by the SIMA Show jury as "Machine of the year" 2019.
Credits: Executive Creative Director: Francesco Milanesio; Lead Art Director: Riccardo Albertazzi; Art Director: Arianna Passaggio; Lead Copywriter: Chiara Fissore; Copywriter: Patrizia Chiaramonte; Social Media Manager: Eleonora Valerisce; Accounts & Project Managers: Ginevra Bozzola e Chiara Monardo.