The video campaign, produced by Triplesense Reply, for the launch of the new e-shop of the Jeep, Fiat, Abarth, Alfa Romeo and Lancia brands, is online on YouTube.
The story, adapted in both female and male versions, shows the moments of tension that precede the first date after an online meeting. We follow the protagonists as they get ready in the privacy of their own homes, including outfit changes, sprays of perfume and intense looks into the mirror. Thanks to the voiceover, we listen to their thoughts full of expectations and trepidation: they will finally be alone with the right one.
The surprise awaiting for us at the end: the virtual space where the spark is struck is not a dating site, but the new e-shop. And the perfect match is actually a shiny new car.
On the new digital platform, in fact, users can choose, configure and book the car or commercial vehicle they want, and then finalize the purchase at the dealership. The premise? "The car of your dreams is yours in a few clicks. You see it, you choose it, you block it. Love without complications ".
Client: Lidia Adesso – Stellantis.
Agenzia: Triplesense Reply.
Executive Creative Director: Francesco Milanesio.
Lead Art Director: Riccardo Albertazzi.
Art Director: Giulia Giordano.
Lead Copywriter: Chiara Fissore.
Account & Project Manager: Martina Boccardi.
Casa di produzione: Alto Verbano srl.
Executive Producer: Giacomo Pozzetto.
Producers: Chiara Bergamaschi/Silvia Notarangelo.
Dop: Alessandro Bolzoni.
Post Produzione Video: Iggy Post.
Post Produzione Audio: Top Digital.
Director: Miguel Usandivaras.