The ceremony may be virtual, but the awards are tangible at the 22nd edition of the Interactive Key Award. The online communication festival, never more full of all-digital proposals, has awarded Triplesense Reply two valuable awards to the projects "Skrill Challenge - #TAPANDMOVE" and " We are #chargedup and you?", respectively, for the “Social Media Strategy (Non Food)” and “Mobile Communication” categories.
The first project is a TikTok hashtag challenge, launched together with AC Milan to promote the service of its partner Skrill, a payment app to transfer money safely with a few simple taps.
Likewise, the creators challenged each other to move everything around them with a simple touch of their fingers: objects, clothes and animals, creating videos with surprising effects.
Five AC Milan players and two Rossoneri legends kicked off the challenge, posting their videos and amplifying the viral effect of the challenge.
The result? 353M + views in six days, 106.K+ videos created and an engagement rate of 12.4%.
“We are #chargedup and you?”, Mobile Communication category, is the campaign to support the launch of the FCA Group's GOe LIVE and GO 4xe LIVE apps. Created to encourage the transition to "e-mobility" by offering the chance to virtually use the electric and hybrid plug-in Fiat and Jeep models. The apps bear the signature of Triplesense Reply for the UX / UI design and of GO Reply for the frontend and backend development. Parallel to the release on the iOS and Android stores, the social media campaign started, aimed at a plurality of markets (FR DE IT SP SWI PT PO BEN NT AU) with content designed specifically for mobile devices. In addition to the launch video, developed for Fiat and Jeep and dedicated to innovators and pioneers ready to reconcile mobility needs with alternative ways of using vehicles, Triplesense Reply oversaw the drafting of the editorial plan on Facebook, Instagram, Linkedin and Messenger.